Idea to revenue
Small Business Roadmap
The four stages every small business moves through on the way to its first $10K — and the one thing to focus on in each. Skip the guesswork.
Stage 1 · Validate
Interview 10 potential customers, confirm the problem, price the offer before you build it.
Stage 2 · Set up
Legal, banking, brand basics, and a landing page that can accept payments this week.
Stage 3 · First customers
Two channels, weekly outreach, and a warm-referral loop that fills the pipeline.
Stage 4 · First $10K
Repeat what worked, raise prices, and reinvest into the highest-ROI channel.