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Startup Roadmap Template
A structured 6-part project roadmap founders use to plan their first 90 days — from vision to funding. Free forever, from Classen Unlimited Foundation Inc.
1. Vision & Positioning
- One-sentence mission
- Problem you solve and for whom
- How you're different from the top 3 alternatives
2. Customer & Market
- Primary customer persona
- Total addressable market (rough sizing)
- First 10 customers — where they come from
3. Offer & Pricing
- Core product/service definition
- Pricing model + starting price
- Upsells and future add-ons
4. Go-to-market (First 90 days)
- Channels you'll test (2–3 max)
- Weekly experiments & metrics
- Content & referral engine
5. Operations & Legal
- Business entity + EIN
- Bank, bookkeeping, and tools stack
- Contracts, insurance, and licenses
6. Money & Runway
- Startup costs and monthly burn
- Break-even math
- Grants, credit, and funding pipeline
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